China Merchants Bank (CMB) is a bank headquartered in Shenzhen, China. Merchants Bank is the first share-holding commercial bank wholly owned by corporate legal entities.
China Merchants Bank is the first of the kind in developing a series of E-Banking distribution channel, such as On-line Banking, Phone Banking, Mobile Banking, and Self-service Banking, etc. in order to offer its clients with "Triple A" financial services. Acting upon the principle of Market Segmentation, China Merchants Bank, expect for its efforts to provide quality services to the general public, it goes ahead further to develop "one-to-one" tailor made services to its affluent clients with its ever-improving professional and individualized service quality. In August 2004, the bank created another "No.1" in the country by establishing a "Customer Satisfaction Index System" in order to achieve a sustainable competitive advantage of management and service quality.
